Technology: Xbox LIVE Makes Adweek Digital Hot List
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Technology: Xbox LIVE Makes Adweek Digital Hot List
Xbox LIVE, the subscription-based platform for Xbox 360 users, has been featured on the Adweek Digital Hot List for 2008. Featured alongside innovations like
Facebook and Hulu, Xbox LIVE is noted for its targeted demographic of 18-to-34-year old males, and its remarkable growth in 2007, from 6 million users to 12 million.
“Nintendo Wii has grabbed headlines, but in marketers’ battle for the living room, Xbox LIVE is the real game-changer selling downloads of premium
programming while delivering an expanding roster of original, ad-supported content,” Adweek reports, in its summary of the successful Microsoft Xbox platform.
Source: MSN Live
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